This research based on SIMM annual survey allows to discover air passengers: consumption, media habits, insights, way of life...

Developed in collaboration with Ipsos Media, it is aimed at advertisers, media agencies and advertising agencies.

A vast survey:
- Over 10 000 interviews
- 25 sectors
- 800 markets analysed
- More than 7,000 brands registered
- More than 800 opinion & attitude phrases

Result examples from the Air Passenger Observatory:

- 32% of air passengers buy their first hand cars cash vs. 26% of the French population (Index 124)
- 44% of female air passengers are high consumers of cosmetics from selective brands vs. 31% of the French population (Index 139) - 38% of air passengers own 6 banking products and more vs. 27% of the French population (Index 139)